United x Spiderman Safety Video

CONCEPT DEVELOPMENT | ART DIRECTION

In partnership with Marvel, United Airlines teamed up with "Spider-Man: Far From Home" to create a Spider-Man-themed safety video for the movie's release. We shot on the iconic backlots of Paramount Pictures. The video featured cameos from the film's actors and United's own CEO. An OOH and digital campaign followed that generated significant buzz among flyers and Marvel fans alike.